Killing Rumors: A 50-Year Old Mathematical Formula Is Key Tool in Managing Crisis Communications
- Topics:
- Crisis Communication
- Source:
- Crisisnavigator
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Overview: Every company and organization, at some time or other, faces a crisis that includes rumors. Most crisis communications management is pattern recognition, and rumors follow predictable patterns. In fact, there's a formula that describes how rumors work and that provides a very useful tool for understanding how to kill false rumors and how to diminish the damage caused by true or partially true rumors. The two factors that influence a rumor are its importance to the listener and its ambiguity. All of this suggests that it is a fundamental mistake for corporations to make decisions about crisis communications on their own routine timelines. They need to recognize that however arbitrary and at times irrational news media deadlines may seem, companies can control their own destinies better if they can kill rumors as early in a news cycle as possible.
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Format: HTML | Date: Jan 2003 | Pages: 1
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