PR’s Double Vision

Topics:
Public Relations
Tags:
Corporate Communications,
Marketing,
Practitioner,
Public Relations,
Vision
Source:
online-pr.com

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Overview: Paper explains that PR practitioners tend to reflect clients they serve because of self-selection, if nothing else, but they might not understand differences between press agentry and relationship building, specially in merged firms that join cultures under one banner. That is why building a culture or preserving one may be the single largest task that PR CEOs have. It states practitioners can rarely be all things to all clients: They will lean toward short-term advantage or toward long-term strategy. They will play loosely with facts or guard them rigorously. Clients are no different. Some will strive for the moment and others for the long-term. For more explain read the article.

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Format: PDF | Size: 23KB | Date: Jan 2003 | Pages: 4

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