Working with Recalcitrant Clients

Topics:
Public Relations
Tags:
Client,
Corporate Communications,
Marketing,
Public Relations
Source:
online-pr.com

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Overview: Article states that there are many reasons why clients are recalcitrant. It explains that one is inexperience in how to work with a PR firm and another is a lack of perceived value of PR itself. The earliest sign of recalcitrance is slow motion response. One sends an action memo or e-mail to a client that needs immediate response, and the client gets around to it week or more later. When a client shows no interest in helping the agency break through recalcitrance, there are indirect ways of getting service done. These, however, require hard work, creativity and persistence. Comprehend complete paper for further enumeration.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 33KB | Date: Jan 2003 | Pages: 3

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