Pharmacia Takes It Global
- Topics:
- Public Relations
- Tags:
- Benefits,
- Enterprise Software,
- Health Care,
- Healthcare,
- Human Resources,
- Pharmacia,
- PharmExec.com,
- Software,
- Vertical Industries
- Source:
- PharmExec.com
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Overview: One company’s success demonstrates that there’s hope for building truly integrated worldwide communications teams. Although pharma company communicators understand the complex global network of healthcare information available to consumers, they must still deal with the regionalization of healthcare delivery. They increasingly face the challenge of delivering locally relevant information to diverse audiences through a complex array of global communications vehicles. This article describes how Pharmacia, a US–based company with a strong European presence and heritage, developed a novel way of tackling that challenge. By housing both media and advocacy relations within one department, Pharmacia easily and cost-effectively transfers knowledge gained from its media program to its advocacy group initiatives. Another major benefit is the ability to transfer best practices from one country to another. Pharmacia’s communications teams around the globe often adapt local programs developed in one corner of the world for use in other areas, reaping success for the company in multiple markets.
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Format: PDF | Size: 67KB | Date: Apr 2003 | Pages: 4
