How Titans Deliver Sales Presentations
- Topics:
- Assessment
- Source:
- eFrog Pond
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Overview: To prepare for delivering a presentation, it must be sure that you are offering the other side the information that will help them get where they want to go -- and you must also be sure to communicate that information in the way your audience wants to hear it. You can be saying "all the right things" but if the people you’re talking to don’t want to hear the message the way you’re delivering it, you’re not going to be successful. Unless what you have to communicate has been heard by the other side and has created a reason to respond, the communication will not succeed. Most sales presentations fail this test. It’s true -- many salespeople boast of their ability to deliver killer presentations -- but all these presentations actually accomplish is to kill the possibility of interest from the other side. Many salespeople choose to make little or no direct eye contact during presentations. Whenever you give a presentation, you must conclude with a call to action. Your audience must know exactly what you want to happen next.
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Format: HTML | Date: Jan 2003 | Pages: 1
