Truth, Fact and Perception a Constant PR Challenge
- Topics:
- Public Relations
- Source:
- online-pr.com
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Overview: "PR practitioners work with facts, perception and truth every day. Perception, is the process by which humans collect information and a basis for how humans see things. When PR practitioners talk about changing perceptions, they mean two things, whether they discuss it or not --changing individuals’ ways of perceiving, their way of gathering in facts as well as changing their understanding and opinions. There is no novelty about truth, fact and perception but there is mystery. The mystery comes from never knowing what is true and how completely one has the facts. This is why PR practitioners should be cautious about alleging what is true and open to new facts that might change a story in ways unknown right."
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Format: PDF | Size: 48KB | Date: Jan 2003 | Pages: 6
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