The Internet Revolution: It came. It went. It's here.
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- Internet,
- Internet Revolution,
- Marketing,
- Public Relations,
- Revolution
- Source:
- online-pr.com
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Overview: The Internet revolution that came and went in a deluge of losses, foundered companies, layoffs and broken dreams has not passed. It’s here. It’s just not in the form that most envisioned, and the riches so many expected did not materialize. The Internet revolution has profoundly changed the way the PR business is done, but not its principles. Credibility, accuracy and honesty in translating the company to the public and vice versa are more important than ever, especially since the Internet has many charlatans and unethical communicators. Yet, process change has imposed a burden on practitioners to learn the new medium and how to use it to support better, faster and less expensive communications. Regrettably, for most PR practitioners that part of the Internet revolution is yet to come.
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Format: HTML | Size: 30KB | Date: Jan 2003 | Pages: 3
