PR and Blogging – How to Think About It

Topics:
Public Relations
Tags:
Blogging,
Corporate Communications,
Marketing,
Public Relations
Source:
online-pr.com

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Overview: "Blogs are variously described as an individual’s way to speak out, as a view on the world that one would not find in established journalism, as a way to discuss things with peer groups and more. In conventional blogging, anyone can write anything at any time. However, this is not suitable for public relations purposes. Blogs without a distinct purpose for existence are of less use. In PR, practitioners need to maintain relationships with the key audiences that help their organizations survive and succeed. Secondly, PR practitioners are spokespersons for others and not for themselves. "

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Format: PDF | Size: 68KB | Date: Jan 2003 | Pages: 7

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