The More Things Change
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- E-mail Clients,
- Marketing,
- Netscape Communicator,
- Practitioner,
- Public Relations,
- Software
- Source:
- online-pr.com
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Overview: The article asserts that PR practitioners over time should learn these human patterns and know how to handle typical responses. One gains credibility through providing wise advice and implementing appropriate action to influence the outcome of events. Communicators should be a voice of reason and long-term self-interest in debates over whether to disclose unpleasant facts. Communicators should stress that balance is key. Sometimes, there can be a middle ground that satisfies questions and preserves dignity. The mean is not well demarcated, however, and shifts according to the moods of consumers, reporters and voters. Communication relies on techniques and/or technologies. Hence, one should be alert to changes in media and ways to communicate. PR practitioners through study and observation should know the range of reactions clients might have to communications challenges. PR practitioners, most of all, should learn quickly that they must build credibility first with individuals to influence them.
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Format: PDF | Size: 34KB | Date: Jan 2003 | Pages: 5
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