PR in a “Closed Open” World
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- Internet,
- Marketing,
- Organization,
- Paradox,
- Practitioner,
- Public Relations
- Source:
- online-pr.com
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Overview: The article asserts that Internet has expanded accessibility to human knowledge, but data abundance has exaggerated a paradox –an appearance of openness rather than real disclosure. It is an environment in which data floods often disguise secrecy. “Closed openness” is not new, and it has always been a factor in communications, but the Internet amplifies it. With powerful search engines one can find a great deal about individuals and organizations. Web sites groan with information. Secondary information promotes understanding of and credibility for an organization. The nature of “closed openness” poses problems for PR practitioners committed to credible communication. It is an enduring challenge that the Internet has made more difficult because of its seemingly all-knowing view. The success and health of an electrical utility lies in generation and transmission. There is no answer to “closed openness.” The paradox will continue to grow in importance as more information appears online and more people have the impression they understand an organization when they have, in fact, little idea about it. PR practitioners will need to address the gap between what is known about an organization and the truth of its existence.
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Format: PDF | Size: 44KB | Date: Jan 2003 | Pages: 4
