Competitive Information and Sales Guides: What Sales Forces Need to Win

Topics:
Marketing Communications,
Sales Guide
Tags:
Hoffman Marketing Communications,
Sales,
Sales Force,
Sales Force Management,
Sales Guide,
Sales Strategy,
Sales Tools
Source:
Hoffman Marketing Communications

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Overview: Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that one's sales force finds useful.

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Format: PDF | Size: 258KB | Date: Feb 2004 | Pages: 6

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