How To Hit The Public Relations Bullseye
- Topics:
- Public Relations
- Source:
- Expert Magazine
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Overview: In public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence, the behaviors of certain groups of people important to the success of the organization. In other words, when those changes clearly meet the original behavior modification goal set at the beginning of the program, the public relations effort is successful and scores the bullseye. A sound strategy combined with effective tactics leads directly to the bottom line: altered perceptions, modified behaviors, a happy CEO and a public relations bullseye. The article also explains how the public relations process works.
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Format: HTML | Date: Apr 2003 | Pages: 1
