The Net, With A Side Of Fries: Fast-food firms Are At Last On The Web's Menu
- Topics:
- e-Business and e-Commerce
- Tags:
- Burger King Corp.,
- Web Site Development,
- Web,
- Productivity,
- Marketing,
- Manufacturing,
- Internet,
- Food & Beverage,
- Channel Management,
- Web Technology
- Source:
- Dow Jones & Company
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Overview: The article is about a food company, which uses Internet for taking orders and is facing some problems due to overloads on computer systems. For Burger King Corp., it was a sign that the nation's No. 2 hamburger chain was onto something. Burger King's Web site could not handle the deluge of 1.2 million hits. The company had to quickly upgrade its server to handle all of the customers who wanted to track the Japanese game fad through the fast-food giant's Web site. Executives at Burger King learned an immediate, valuable lesson that Fast-food customers use the Internet. A subsequent survey commissioned by Burger King found that 60% of fast-food customers have a home computer and that 40% of those with computers have Internet access. It defines about another restaurant chain, Schlotzsky's Inc., which different technology that deploy wireless technology in some stores so customers can order food faster -- via cell phones, personal digital assistants and Internet kiosks in the restaurants. Online ordering for delivery or take-out is no more convenient than ordering by phone. In addition, if fast-food chains sent consumers straight to their Web sites to win freebies or coupons, that could mean fewer visits to the brick-and-mortar outlets.
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Format: HTML | Date: Jan 2002 | Pages: 1
