How to Build a Critical Mass of Support to Accelerate Your Change
- Topics:
- Business Ethics,
- Change Management
- Tags:
- Being First,
- Business Operations,
- Finance,
- Management,
- Managerial Accounting,
- Research & Development,
- Roi/Tco,
- Strategy,
- Support
- Source:
- Being First
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Overview: The article asserts that support from stakeholders is essential to the success of every change effort. Building the necessary support is often one of the most difficult challenges change leaders face. One key strategy that works effectively – and even increases the speed of change – is consciously creating a critical mass of support for the change among key people who can influence others into tangible positive action. In this article, at first it defines critical mass, and then outlines how to develop a critical mass strategy. A critical mass network can greatly expedite the change effort if one applies forethought and concerted attention to nurturing it. One will find that the ROI from investing in this group of people will be returned many times over. One will especially enjoy seeing the resistors and uncommitted people join the growing snowball of support for the change and, because the focus is in on supporting positive action rather than forcefully overcoming resistance, the modeling will have tremendous positive effects throughout the organization.
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Format: HTML | Date: Jan 2003 | Pages: 1
