Ready For A Business Recovery?
- Topics:
- Crisis Communication
- Source:
- Expert Magazine
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Overview: Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting the piece of the action almost certainly depends upon how well to modify the behaviors of the target audiences. Particularly since any recovery that takes place will be the result of industrial, commercial and individual consumers alike starting to behave like buyers, whether of luxury real estate, frozen pizzas, industrial transformers or information technology. If one is unsure how best to use public relations in the expected recovery, consider its basic mission firmly rooted in the principle that people act on their own perception of the facts. Then it strives to create, change or reinforce public opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization. When the behavioral changes become apparent, and meet the program’s original behavior modification goal, the program has succeeded.
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Format: HTML | Date: Nov 2002 | Pages: 1
