Five Steps To Enterprise-Wide Cross-language Communication.

Topics:
Corporate Culture
Tags:
Internet,
Marketing,
Marketing Research,
SDL International
Source:
SDL International

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Overview: Business reliance on cross-language communication and collaboration is on the rise due to changing foreign policies, the growth of the Internet and the development of new technologies that are rapidly breaking down barriers to international market expansion. Businesses have also experienced a rapid increase in the speed of global communication and exchange of information. A successful business understands that in any foreign market success requires more than the simple translation of marketing literature. Today, success on a global scale requires an understanding of different cultures and the needs and requirements of their markets. The paper presents standard methods of corporate communication which can be done easily with the Enterprise Translation Server.

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Format: HTML | Date: Jan 2003 | Pages: 1

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