The 4 Ps Of Marketing In Your Internet Marketing Plan (Product Strategy)
- Topics:
- e-Business and e-Commerce
- Tags:
- Internet,
- Web Site,
- Strategy,
- Ralph F. Wilson,
- Product,
- Marketing Research,
- Marketing,
- Management,
- Internet Marketing,
- Web Site Development
- Source:
- Ralph F. Wilson
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Overview: Except for manufacturers, perhaps, for many businesses the product strategy part of marketing is really about marketing the company, often not the individual goods or services that the company offers. So to discuss product-marketing strategy, begin to think of the business, as the product, one is marketing will gain some new insights. If one want a business that earns money, if one want to attract significant traffic, then one must offer a website product that customers want. As one see the website as a product in and of itself, one will be able to market it more effectively. Other product strategy items include guarantee and customer service policies to support the product, as well as instructions on how to install and use the product or service, and product accessories. Troubleshooting trees, knowledge bases, and FAQs that support the product or service are also part of product marketing strategy.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: May 2000 | Pages: 1
