Branding — An Unscientific Survey

Topics:
Brand Management
Tags:
Branding,
Branding Activity,
Marketing,
Survey
Source:
SAP

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Overview: This article is about SAP Design Guild that focuses on software branding and demonstrates that there is much more to branding than just software branding. It tells us that branding as such is not a new thing; it is widespread and affects more than seeing and hearing. In addition, it is surprising that it took so long for branding to become important in the software world. The original branding activity is branding with fire. The article also describes the various types of branding like, branding in the animal kingdom that includes visual branding, acoustic branding etc.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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