Trailblazers on the Internet
- Topics:
- Marketing Strategy
- Tags:
- Advantage,
- Internet,
- Leadership,
- Management,
- MarketingProfs,
- Strategy
- Source:
- MarketingProfs
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Overview: There has been a lot of talk recently about the myth of a first-mover advantage on the Internet. Constant innovation could be a means of keeping a first-mover advantage. However, if the innovations are based primarily on copy able intellectual property, the result could be more a boon for lawyers than Internet first movers. The "myth of the first mover advantage" is not particularly new. The fact is that we really do not know and probably will not know for several years whether a given Internet company will really have a first mover advantage. That is because the verification of whether the first mover will have that advantage can only be determined over a long period.
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Format: HTML | Date: Jul 2000 | Pages: 1
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