Customer Loyalty is Underwater

Topics:
e-Business and e-Commerce
Tags:
Advertising & Promotion,
Online Retail Company,
MarketingProfs,
Marketing,
Internet,
Enterprise Software,
E-business/E-Commerce,
Customer Relationship Management (CRM),
Customer Loyalty,
CRM,
...
Source:
MarketingProfs

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Overview: CRM was not likely to create its promised unbreakable, deep customer relationships, no matter how technologically advanced the software. In essence, CRM customers require a radically new mind set, rather than just new software. The real problems with CRM lie deep below the technology glitches. E-tailers may not only have trouble sharing information with customers; they also may not be willing to share information within their company. E-tailers had to share information with and make credible commitments to customers, rather than just using the technology to get more information from them. Maybe these e-tailers need Customer Relationship Management (CRM) software to turn things around.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jul 2000 | Pages: 1

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