The Twelve Best Marketing Metrics for Managing Marketing performance
- Topics:
- Brand Management
- Tags:
- Financial Services,
- Management,
- Marketing,
- Marketing Research,
- Metrics,
- Performance,
- Strategy,
- Vision Edge Marketing
- Source:
- Vision Edge Marketing
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Overview: Metrics are a part of our everyday lives. From our heart rate, to our bank balances; from our weight to the gas mileage on our cars. If we do not pay attention to these numbers, we put our future in jeopardy. Metrics provides a means to assess progress; they provide valuable data points against which the marketing organization can track its progress. Metrics demonstrates accountability and allow marketers to better know, act upon, and align their efforts. The world of metrics can be confusing for people new to these concepts. To better understand metrics and how they work, there are several terms defined in the article. Like measurements, metrics, and benchmarks.
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Format: PDF | Size: 336KB | Date: Sep 2003 | Pages: 3
