Collaborative Filtering, Engage & Webmining ... The Internet Store Moves Closer to Reality

Topics:
Internet Market Research
Tags:
Channel Management,
Collaborative Filtering,
Internet,
MacDonald Ventures,
Marketing,
Web,
Web Site Development
Source:
MacDonald Ventures

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Overview: The promise of greater interactivity on web sites is brought closer to reality by the implementation of a new technology called "Collaborative Filtering" being put into use by a number of cutting-edge web merchants. Besides, this article also explains the collaborative filter technology that is part of the move of Internet companies to utilize an increasing amount of information about site visitors. In this sense, a surfer’s trip through a particular web site is like a trip to a number of stores all virtually created based on click activity. Article also suggests that "on-site" demographics can be used to build product selections.

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Format: HTML | Date: Jan 2003 | Pages: 1

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