Ten Myths that Impede Marketing Success
- Topics:
- Marketing Strategy
- Tags:
- Bruce W. Marcus,
- Marketing,
- Marketing Research,
- Myth
- Source:
- Bruce W. Marcus
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Overview: This article mainly discusses ten myths that impede marketing success. Some of these myths are: know what business one is in, the marketing director can do it, marketing is selling, PR is free advertising etc. All these myths have been discussed in detail in the article. Thus, marketing, unfortunately, is one of those practices that look easy on the outside, like successful tightrope walking. To anyone who has not done it successfully, marketing is more comfortably seen by the myths than by the reality.
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Format: HTML | Date: Jan 2003 | Pages: 1
