E-Business the Old Fashioned Way?
- Topics:
- e-Business and e-Commerce
- Tags:
- E-business,
- E-business/E-Commerce,
- E-mail,
- Grokdotcom.com,
- Humans,
- Internet,
- Online Communications,
- Web Technology
- Source:
- Grokdotcom.com
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Overview: The article asserts that at our offices we talk non-stop about "e-business the old-fashioned way." Success in e-tailing depends on building solid relationships with live human beings, just like in the real world. People are fanatical about this idea even though it is hardly revolutionary. "Personalization" is a big deal these days. Humans are far more likely to open personalized e-mail, are more likely to open these messages first, and are more likely to read the content (presuming it has something of real value to them and is well-written). "Let the other man do a great deal of the talking" - Not only does this help them discover areas that need improvement and also get some great ideas, but it also means the potential clients will feel less like they have been talked into anything.
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Format: HTML | Date: Sep 2000 | Pages: 1
