Shaping The Future: Predictive Analytics Deliver The Promise Of CRM

Topics:
Marketing Strategy
Tags:
Advertising & Promotion,
Analysis,
Contact Solutions,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Predictive Analytics,
Software
Source:
Contact Solutions

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Overview: Customer Relationship Management (CRM) promises to improve business effectiveness, profitability, market share, growth, and attainment of other business goals. While many CRM projects have created more efficient processes for customer collaboration, the ultimate goal of lowering costs, increasing revenue and profitability is yet to be fully realized. With the ability to act on this extracted knowledge from your corporate data in daily business practice, the promise of CRM can become reality. All of this is possible today with a new class of software based upon recently developed mathematics called Structured Risk Minimization (SRM). This software automates the analysis of corporate information and reliably describes key influencers and future behavior. Predictions based on classical statistics have long been possible, but involve a lot of manual intervention by highly skilled experts. Only new software based on SRM can sufficiently automate CRM analysis for use by business managers. When analytics are embedded, managers can make reliable predictions about their business every day.

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Format: PDF | Size: 238KB | Date: Jan 2003 | Pages: 5

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