How To Advertise Your Business On Cable TV—Big Results, Low Cost
- Topics:
- Direct Marketing
- Tags:
- Advertisement,
- Cable,
- Cable Television,
- Home Entertainment,
- Personal Technology,
- Telecommunications,
- Tv & Home Theater,
- TV Advertising,
- TVs
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Overview: The article states that nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, TV, and major Internet sites reach thousands, even millions, of potential customers around the clock. TV advertising is also very expensive. With prime-time 30 second commercials in medium-sized cities costing several thousands dollars each, broadcast TV ads are out of reach for most small and medium sized businesses. Mass appeal television lacks the ability to closely target the audience. Even if one can scrape together enough for a few TV commercials, much of the investment can be wasted on thousands of people who are not interested in what one sells. Cable TV provides a solution, especially for small business. Cable TV ads tend to be dirt cheap, even though their audience is huge. Over half of all American homes subscribe to cable. Cable's subscribers watch more television and have higher incomes. Cable also has the ability to send the commercials to specific parts of town and neighborhoods.
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Format: HTML | Date: Jan 2003 | Pages: 1
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