Product Positioning

Topics:
Positioning and Segmentation
Tags:
Branding,
Marketing,
Positioning,
Quick MBA.com
Source:
Quick MBA.com

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Overview: The article explains how positioning is used as a communication tool to reach target customers in a crowded marketplace. It explains that while positioning begins with a product, the concept really is about positioning that product in the mind of the customer. This approach is needed because consumer are bombarded with a continuous steam of advertising with advertisers spending several hundred dollars annually per consumers in the U.S. The concept of positioning applies to products in the broadest sense. Services, tourist destinations, countries and even careers can benefits from a well developed positioning strategy that focuses on a niche that is unoccupied in the mind of the consumer or decision-maker. It explains the power of name for positioning the product.

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Format: HTML | Date: Jan 2003 | Pages: 1

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