Regulatory Issues for Global E-Tailers: Marketing Implications

Overview: The Internet provides new opportunities for both e-tailers and traditional brick and mortar e tailers to market goods and services across international boundaries. In the past, exporting required significant investment in outlets and logistics. To engage in business with European countries it was necessary to adhere to numerous local laws and regulations. Although e-commerce has eased some of these constraints, a viable entry strategy into the EU still demands cautious deliberation given newly emerging laws and practices. Such forethought may perhaps reduce the risk in unwanted legal entanglements. It defines about Traditional "brick and mortar" U.S. based retailers that had entered the e-commerce foray with e-tailers. After significant inroads in retail markets at home, traditional retailers were attempting e-commerce opportunities abroad. One of their most daunting challenges was one that has received very little attention so far – the regulatory issues involved. The legal framework for Internet transactions was incomplete and often unclear or contradictory. It explains about the regulatory issuses and provide three main regulatory concerns drive the general positions taken by the U.S. and the EU. These include, 1) the extent of self-regulation within the industry, 2) single market rules and 3) jurisdiction. To get the details of these issues read the article.

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Format: PDF | Size: 408KB | Date: Jan 2003 | Pages: 15