Sales Training in Broadcasting: Achieving and Evaluating Result
- Topics:
- Sales Training
- Tags:
- Broadcasting,
- Training And Certification,
- Training,
- Sales Training,
- Sales Strategy,
- Sales Force Management,
- Sales,
- Human Resources,
- Charles Warner,
- Workforce Management
- Source:
- Charles Warner
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Overview: Before broadcast organizations begin sales training for their employees, the firm should plan a program that will provide answers to various questions. Normally, there are six stages of designing and evaluating any training program. Some of these are: assessing whether the training investment will meet organizational needs and pay off, deciding what program design alternatives will achieve the best results, determining how well the training investment has paid off etc. All these steps or stages have been discussed in detail. Thus, to be effective, sales training must be part of an overall, continuous, well-planned program that has clearly defined goals and evaluation criteria that are determined in advance.
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Format: HTML | Date: Jan 2003 | Pages: 1
