Reduce Direct Marketing Costs With Postcards
- Topics:
- Direct Marketing
- Tags:
- Advertising & Promotion,
- Direct Marketing,
- Marketing,
- Marketing Research,
- Postcard,
- Sales,
- Sales Channel
- Source:
- Bob Bly Copywriter
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Overview: The standard direct mail package is the workhorse of direct marketing, but since the anthrax scare, self-mailers have seen resurgence, most notably the mega-log for long copy and the standard postcard for short copy. Due to limited space for graphics and copy, and lack of a response form, postcards works the best. This paper lists the conditions when the postcards work unsuccessfully. It also states as to why postcards are used instead of a traditional Direct Mail package, tri-fold self-mailer, or other formats.
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Format: HTML | Date: Jan 2003 | Pages: 1
