Advances in Market Segmentation
- Topics:
- Positioning and Segmentation
- Tags:
- Management,
- Market Segmentation,
- Market-segmentation,
- Marketing,
- Marketing Research,
- Strategy,
- Vision
- Source:
- SDR Consulting
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Overview: For most business firms, locating and effectively targeting unique market segments is both a reality and a necessity in today's competitive market place. Creative market segmentation strategies usually afford the business organization a strategic advantage over their competition and provide marketing efficiencies that greatly improve customer retention and profitability. If a firm can address its markets by way of a creative new vision of how that market is structured and operates, and can uncover the needs and wants of the segments therein, then it has the opportunity to act on that vision to enhance its own profitability, often at the expense of the competition. The purpose of this article is to introduce the reader to several of these newer concepts and techniques, comment on their application and utility, and speculate a bit on the future of market segmentation.
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Format: HTML | Date: Apr 2001 | Pages: 1
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