The Big Picture of pricing

Topics:
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Pricing,
Pricing Decision,
Pricing Strategy
Source:
SDR Consulting

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Overview: Economists have long recognized that pricing is one of the most powerful levers available for managing demand. Yet, many companies seem to treat pricing decisions as either an afterthought or a tactical detail. By developing a portfolio-level pricing strategy, companies can better understand how their markets operate, exploit strategic alternatives, and position themselves to make better tactical pricing decisions when circumstances dictate.

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Format: HTML | Date: Jan 2002 | Pages: 1

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