Modeling Pricing Strategy.
- Topics:
- Price Optimization,
- Pricing Strategy
- Tags:
- Business Operations,
- Marketing,
- Marketing Research,
- Modeling,
- Pricing,
- Pricing Strategy,
- Profitability,
- Research & Development
- Source:
- SDR Consulting
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Overview: In the overall marketing mix, price is the most important item that can affect a company's profitability. The paper discusses how to set prices and measure their impact on a company's business model. The focus of pricing is related to short-term competition or internal cost structure. Even if a company analyzes existing market data or collects new market input, this information usually does not provide links to profitability and other marketing-mix items. To develop an effective pricing strategy, it is important to first analyze a method of integrating meaningful customer input based on the entire company and competitive offerings within a category. This analysis should examine overall profitability and the trade-offs between the advertising and promotion strategies.
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Format: HTML | Date: Jan 2002 | Pages: 1
