Pricing the space program

Topics:
Usability
Tags:
Attraction,
Marketing,
Marketing Research,
Pricing,
Pricing Strategy,
Quirks Marketing Research Review
Source:
Quirks Marketing Research Review

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Overview: The attraction and tourist entertainment market in central Florida is competitively intense. Attractions and/or exhibits that are not located in the central corridor south of Orlando must go to extraordinary efforts to entice new and repeat visitation. Obviously, the quality of the offerings is important, but the admissions structure must also be economically viable and competitive. One such attraction, a Space Center Visitor Complex, is expanding in an effort to capture more of the tourist market. A critical step in this process is an examination of admission ticket pricing. To this end, plan is designed that would help determine an appropriate pricing strategy.

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Format: HTML | Date: May 2001 | Pages: 1

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