Designing medical products for the global economy
- Topics:
- Usability
- Source:
- Quirks Marketing Research Review
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Overview: One of the keys to eliminating unnecessary costs in product design is conducting design research early in the development stage. This article is about the designing medical product for global economy. Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable. Private practice vs. socialized medicine; holistic vs. clinical approach; environments from doctors’ offices to urban hospitals to rural clinics. These are just a few of the cultural differences in medical treatment. Cross-cultural research provides the steps to overcoming these potential marketing barriers. Like all research, cross-cultural studies provide qualitative and quantitative data that can be translated into an analysis of user needs. Quality cross-cultural research assesses and analyzes differences in perception, context and use in selected countries or geographic locations. Information on how products are perceived in different geographic locations greatly increases the likelihood of global success.
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Format: HTML | Date: Nov 2000 | Pages: 1
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