Cost-To-Serve: Putting Channel Efficiencies Under A Microscope

Topics:
Direct and Indirect Sales Channels
Tags:
Channel Efficiency,
Finance,
Financial Services,
Frank Lynn & Associates,
Management,
Microscope,
Operational Accounting,
Tools & Techniques
Source:
Frank Lynn & Associates

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Overview: The goal of Cost-to-Serve is to produce a rich database of information and insight that can be used to help our clients incorporate relative channel efficiencies into decision making. An increasing number of marketers are putting their channel efficiencies "under a microscope" - finding that it is no longer acceptable to look at broad cost measures gathered through traditional accounting methods. Today, reported costs need to reflect the actual effort and investment expended. These critical elements must also be analyzed by channel, product and customer segments. The goal of Cost-to-Serve is to produce a rich database of information and insight that can be used to help our clients incorporate relative channel efficiencies into decision making. The article asserts on the four key lessons that can be learnt after putting hundreds of companies' market strategies under the microscope.

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Format: PDF | Size: 92KB | Date: Jan 2003 | Pages: 2

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