Variables Influencing Dropout Rates In Web-Based Surveys

Topics:
Internet Market Research
Tags:
Marketing,
Marketing Research,
Quirks Marketing Research Review,
Survey,
Web
Source:
Quirks Marketing Research Review

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Overview: The primary focus of this discussion will revolve around trying to determine the degree to which various factors influence the rate at which people dropout of a survey once they have begun the process. Also referred to as mid-terminates, this statistic tends to be an indication of the point at which respondent fatigue, boredom, or lack-of-perceived-value becomes critical. The anecdotal suppositions that length of survey and amount of incentive interact to prevent dropouts from an online survey appears to be confirmed by the few studies examined in the article.

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Format: HTML | Date: Jul 2000 | Pages: 1

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