Best Practices For Online Survey Research
- Topics:
- Internet Market Research
- Source:
- Quirks Marketing Research Review
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Overview: While many years of research have established best practice approaches for mail and telephone surveys, the burgeoning field of online research has raised a number of fundamental questions. What type of layout screen vs. scrolling works best? Do incentives have any impact? What other techniques will minimize sources of survey error? How do the results of online surveys compare with other survey modes? Most importantly, many researchers are still wondering if online survey research is even a meaningful option or is it a mere “convenience sample” approach. The article suggests and elaborates the best practices for online survey research.
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Format: HTML | Date: Jan 2001 | Pages: 1
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