The Value of Brands
- Topics:
- Brand Management
- Source:
- Penton Media
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Overview: It is true that Brands are corporate assets that add value to the bottom line. A solid brand strategy can build shareholder value and attract top talent to a business. However, because there is no standard model for calculating brand value, it is hard to know just what a brand is worth. To help companies reap the many benefits of a solid brand strategy, finance executives need to arm themselves with a better understanding of what brands are, how they contribute to the bottom line and how they should influence resource allocation in a company. Thus, if someone is a finance executive who is concerned about building profit for the company, he/she must be concerned about building the brand. A strong brand can carry company into new markets, through change and beyond the competition.
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Format: HTML | Date: Feb 2000 | Pages: 5
