Marketing On The Intenet - 12 Critical Tactics, Strategies And Tips To Make Web Marketing Increase Oner Profits
- Topics:
- Internet Advertising
- Tags:
- Advertising & Promotion,
- Direct Marketing,
- Direct Marketing Center,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel,
- Strategy,
- Web
- Source:
- Direct Marketing Center
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Overview: Smart marketers know the Internet is a direct marketing medium. Just like direct mail, display advertising, television, and radio are most effective when direct response strategy, copy and graphics are used, and the same is true with web marketing. In addition, however exciting this new technology may be, it only opens doors. In and of itself, technology does not result in sales. While opportunities to grow a business, increase profits and expand into the global marketplace abound on the World Wide Web, disappointment strikes (and sales are lost) when people focus only on the technology and forget the direct marketing rules. The article recognizes some of the 19 tactics, strategies, and tips outlined here, since they are based on good solid direct marketing basics. Others have evolved specifically to help one build marketing messages that will make the product or service “stand out” in cyberspace. Combined they just may help one make the web a key source of the most successful revenue stream.
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Format: HTML | Date: Jan 2003 | Pages: 1
