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Topics:
Focus Groups
Tags:
Facility,
Focus Group,
Marketing,
Marketing Research,
Message Board,
Quirks Marketing Research Review
Source:
Quirks Marketing Research Review

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Overview: In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives to traditional face-to-face groups. One of the alternatives available to researchers is the text-based online focus group. There are two general types of text-based online focus groups — real-time groups and message board discussions. The most basic method for the moderator to communicate with respondents is “freestyle” or “on the fly.” At the most basic level, a moderator can give respondents a URL where a stimulus is located. All virtual facilities offer technical support, but that support varies from facility to facility. In some virtual facilities, the moderator must phone or send a message to technical support, asking them to electronically remove the person from the room.

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Format: HTML | Date: Dec 2001 | Pages: 1

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