On-site Consumer Research
- Topics:
- Internet Market Research
- Tags:
- Restaurant
- Source:
- reseearch dimensions
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Overview: Purchase decisions are made in the store, the showroom, the restaurant. This is where the action happens. This is where consumer research should be conducted. When the premises (the store, the restaurant, the shopping mall) are the subject of the research, or when the purchase decision is made with one eye on the shelf and one hand on the shopping cart, then the research should be conducted on premises using the five types of interviews described in this article. Consumer reaction to an environment is influenced by all of the elements. In a store or restaurant, reaction is influenced by lighting, colors, decoration, signage, merchandising, ceiling patterns, packaging, counters, traffic pattern, staff attitude, end aisle displays, etc.
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Format: HTML | Date: Jan 2003 | Pages: 1
