The Increasing Importance Of Branding
- Topics:
- Brand Management
- Tags:
- Brand,
- BRAND-FINANCE,
- Branding,
- Finance,
- Financial Planning,
- Free Trade,
- Marketing,
- Taxes
- Source:
- BRAND-FINANCE
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Overview: The article asserts that brands have gradually been moving up the corporate agenda and today play a major role in the life of most successful companies. The financial role of brands has increasingly been recognized and accounting standards and tax legislation have been introduced that begin to recognize their growing importance and reflect the value that brands and other intangibles add to the bottom line. Tax planning in relation to brands has historically focused on areas such as internal licensing and the relocation of intellectual property to offshore tax havens. The realization that brands are contributors to profits, coinciding with a rise in joint ventures and brand use by third parties, has led to companies increasingly charging royalties for the use of, and considering the appropriate domicile for, their brands. Brands and the values that they represent have significantly increased over the last decade. Following this, companies increasingly need to look at brand values when planning for tax purposes. They need to gauge how to most effectively gain value from their intangible assets while minimizing tax payments.
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Format: PDF | Size: 36KB | Date: Jun 2003 | Pages: 6
