You Can’t Spell Brand Without the Letter “C”

Topics:
Brand Management
Tags:
Brand,
Branding,
C,
C/C++,
Marketing,
Pool,
Programming Languages,
Software Development,
Software/Web Development
Source:
Pool

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Overview: "This article looks at three ""C""s of good brands. In describing the three ""C""s of branding,it provides an easy-to-use device that can help a brand manager ensure that the brand remains focused.The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease.In addition to being able to boast these enviable benefits,strong brands have something else in common. They all exhibit the “three C’s” of branding. The three Cs are: clarity; consistency;and constancy."

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Format: PDF | Size: 101KB | Date: Jan 2003 | Pages: 2

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