Your Marketing Bang: Is it Worth the Bucks?
- Topics:
- Marketing Strategy
- Tags:
- Marketing,
- Marketing Research
- Source:
- Microsoft
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Overview: When it comes to getting bang for marketing bucks, too many business owners close their eyes, throw up their hands and resign themselves to guesswork. In this article there are six ways to benchmark a marketing campaigns without breaking the bank or overburdening the staff. First one is, get a handle on costs and customers. With business having slowed, many owners are so laser-focused on sales that they forget the other crucial stuff that is profits. Sometimes, the more you sell, the more you lose. The second is set clear goals and define success. The return on marketing investments you seek is likely predicated on your overall strategy. Benchmarks, after all, are set against a standard — be it an industry or individual ruler. The third is, stay disciplined and understand your market. The other ways to benchmark a marketing campaigns can be referred from the article.
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Format: HTML | Date: Jan 2003 | Pages: 1
