Coping with Marketplace Discrimination: An Exploration of the Experiences of Black Men
- Topics:
- Marketing Strategy
FREE Registration is required
Overview: "Differential treatment in the marketplace based on group membership rather than individual differences, which refer to as marketplace discrimination, has been noted to occur across a multitude of consumption contexts, ranging from purchasing automobiles and real estate to browsing at retail stores or even hailing a taxicab. This article provides and present findings from an exploratory investigation of consumer perceptions of marketplace discrimination and subsequent coping strategies. It begins analysis by developing a conceptualization of marketplace discrimination, drawing from extensive research on race-related stressors, strains, and perceived discrimination, as well as literature on coping strategies. These results are discussed in light of their illustration of race-related strain resulting from perceived marketplace discrimination, as well as the emergent coping strategies these men employ in response."
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 374KB | Date: Jan 2003 | Pages: 21
