Companies, Organizations Reap Benefits Of Community Building

Topics:
Marketing Strategy
Tags:
AccuLeads,
Benefits,
Data Management,
Databases,
Enterprise Software,
Hardware,
Human Resources,
Software,
Storage
Source:
AccuLeads

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Overview: This article gives examples of companies, which have used direct mail and e-mail to drive potential customers into online action. When there is a need of valuable database information, online capabilities are used to offer customers something just as valuable in exchange for that information. One such company, which is an unregulated subsidiary of an energy company, wanted its own database of decision makers in the energy industry. It discusses about how organizations can reap benefits of community building.

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Format: HTML | Date: Jan 2003 | Pages: 5

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