Targeting the Multicultural Marketplace: Filling the Direct Marketing Gap

Topics:
Direct Marketing,
Marketing Strategy
Tags:
AccuLeads,
Advertising & Promotion,
Direct Marketing,
Marketing,
Marketing Research,
Sales,
Sales Channel
Source:
AccuLeads

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Overview: This article mainly discusses about targeting the multicultural marketplace in order to fill the direct marketing gap, which is very essential for the organization. This gap, while unfortunate, could spell big opportunity for marketers savvy enough to see the potential. In direct marketing, everything one does is considered to some degree a test. This gap needs to be filled in order to have a potential marketplace.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 9

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