Moving Beyond Age to Market Directly - and Appropriately to the Growing Mature Marketplace
- Topics:
- Direct Marketing,
- Marketing Strategy
- Source:
- AccuLeads
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Overview: There is a rule of thumb when targeting the age segment known as the "mature market": There is no such market. The other rule is: Don't assume anything. Direct marketers tend to apply the rules that have worked with other consumer groups, and that can be a fatal mistake. There are universal truths when targeting mature consumers – many related to the way one’s brains and bodies change, and to the social and psychological needs of older life stages. However, it is crucial to know the difference between these universal factors and commonly assumed stereotypes. This article mainly emphasizes upon the maturing market place. This is because the world has started believing in direct marketing, which has resulted in the growth of the business.
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Format: HTML | Date: Jan 2003 | Pages: 10
