Killer Copy: Words That Are Like Magnets To Money Copywriting

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Overview: Killer copy always asks for action in the most powerful way possible. Notice how the above words spell out exactly what to do, and even make a big promise - that the lawyer reading the letter will recover more money in court for their clients. How to write killer copy? Start the killer copy with an emotion-packed opening statement that will get the attention of the reader. This opening statement may be: a headline, an opening sentence, subject line on an email, the header on a Web page.

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Format: HTML | Date: Jan 2003 | Pages: 1

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